Our History
We undertake and innovate in every chapter of our journey.
Sertrading's history began in 2000, when our president, Alfredo de Goeye, carried out the first import operations for a giant in the oil sector, in the city of São Paulo.
Shortly after, the company established itself in the market and in more than 60 countries with its subsidiary Serlac.
At 50, with all the expertise developed throughout his career in national and multinational companies in the financial, services, and trading sectors, Alfredo decided to become an entrepreneur and, working one day at a time, with resilience and persistence in the face of adversity, built a successful business.
Recognized as one of the largest trading companies in the country, Sertrading generates R$29 billion annually, has strategic partnerships with 16 economic sectors, and plays a key role in the distribution chain across various sectors, with excellence and innovation in processes and technological solutions.
In 2024, BTG Pactual, the largest investment bank in Latin America, announced the acquisition of 100% of Sertrading's share capital.
