Our History
Performance and innovation in each chapter of our history.
The history of Sertrading began in 2000, when our president, Alfredo de Goeye, carried out the first import operation for a giant in the oil sector in the city of São Paulo. Shortly thereafter, the company was established in the market in more than 60 countries with the subsidiary Serlac.
At the age of 50, with all the expertise developed over his career in national and multinational companies in the financial, services and trading segments, Alfredo decided to open his own business and, working one day at a time, with resilience and persistence in the face of adversity, he built a successful business.
Recognized as one of the largest trading companies in the country, Sertrading has revenues of BRL 22 billion per year, strategic partnerships in 16 segments of the economy and plays an important role in the distribution chain for different sectors, providing excellence and innovation in processes and technological solutions.
